Google’s Five Step Mobile Strategy for Businesses

By Todd Ogasawara Comment

The Google Mobile Ads Blog provides interesting mobile statistics on their way to listing:

Five mobile trends to watch and how you can get started today

– 85% of mobile devices will be web enabled by 2012
– Mobile search grew by 400% in the past year
– 33% of search have local intent
– 59% of people visit a local store after searching for it on a mobile device

Here are the five pieces of advice Google offers to businesses

1. Create a mobile specific site
2. Make it easy for people to take action after discovering your business on a mobile device
3. Use mobile devices’ unique qualities
4. Track mobile and desktop separately and iterate
5. Integrate your media campaign efforts

Video courtesy of GoogleMobileAds85% of mobile devices will be web enabled by next year