Google's Admob adds automatic conversion tracking for mobile ad campaigns
Google’s mobile advertising network Admob added automatic conversion tracking yesterday to make it easier for developers to figure out whether their campaigns have actually produced downloads.
Before, app publishers would have to configure special code to see how their spending actually translated into downloads. Now all AdMob Android campaigns will automatically show conversion data from the Android Market. Inside Admob’s dashboard, there’s now a new section called App Conversion Tracking, that will show the number of downloads and the cost per download.
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