We got a glimpse at Google’s Translation Services at the I/O event in May, and now it’s finally available for all developers. The service is not free. Google is simply connecting local translation vendors with developers to provide the language to language exchange.
The service is a key part of localizing apps which helps developers and companies spread apps to various parts of the speaking world. Developers who have been using the service have had tremendous success with app engagement due to their ability to launch local-language specific apps in addition to location apps testing.
Here are examples of how Zombie Ragdoll and other apps were able to use localization and translation to help gain a global userbase:
The developers of Zombie Ragdoll used this tool to launch their new game simultaneously in 20 languages in August 2013. When they combined app translation with local marketing campaigns, they found that 80% of their installs came from non-English-language users. Dating app SayHi Chat expanded into 13 additional languages using the App Translation Service. They saw 120% install growth in localized markets and improved user reviews of the professionally translated UI. The developer of card game G4A Indian Rummy found that the App Translation Service was easier to use than their previous translation methods, and saw a 300% increase with user engagement in localized apps.
If you’re a developer, you can access the service through Google’s Developer Console. Make sure you also go through the localization checklist.