Google Stock Tanks, Trading Halted

Google inadvertently released its third quarter earnings information before the close of trading on Thursday, and the news wasn’t good: The company's profit was down 20 percent compared to the the same period last year. The company’s stock fell 9 percent in less than an hour before trading was halted.

Google inadvertently released its third quarter earnings information before the close of trading on Thursday, and the news wasn’t good: The company’s profit was down 20 percent compared to the the same period last year. The company’s stock fell 9 percent in less than an hour before trading was halted.

Analysts have been watching Google’s earnings per ad click (cost per click, or CPC) as a measure of how well the company is monetizing mobile users.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in