Google Steps Up the Fight Against Online Ad Fraud
As part of its ongoing effort to verify audiences across all of its services, Google acquired digital fraud detection startup Spider.io.
No advertiser wants to hear that their ads aren’t being seen. What’s even worse is to hear that your ads are being clicked and viewed by bots. Not only are you not reaching a profitable audience, your money is going straight down the drain. To combat fake views and clicks, Google acquired Spider.io, a London-based startup that tracks online ad fraud.
In March 2013, Spider.io found a botnet called Chameleon that was 120,000 machines strong. That botnet drove a minimum of nine billion monthly ad impressions.
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