Google Snaps Up Snapseed Parent Nik Software; Seeking Instagram Of Its Own?

By David Cohen 

Perhaps seeking an answer to Facebook’s acquisition of photo-sharing application Instagram, Google announced Monday — via a post on Google Plus by Senior Vice President of Engineering Vic Gundotra — that it acquired Nik Software, parent of iOS photo-sharing app Snapseed.

Terms of the transaction were not announced. According to CNET, Snapseed was named iPad app of the year in 2011 by Apple.

Gundotra also revealed some milestones for Google Plus in his post:

Today I’m excited to welcome +Nik Software to the Google family! We want to help our users create photos they absolutely love, and in our experience, Nik does this better than anyone. Check out the examples from some of the world’s greatest photographers, and you’ll see what I mean.

This week, we also hit an important milestone — more than 400 million people have upgraded to Google Plus. It was only one year ago that we opened public sign-up, and we couldn’t have imagined that so many people would join in just 12 months. While Google Plus is all about creating a better experience across Google, it’s also a destination. And here, too, I’m happy to report that we have just crossed 100 million monthly active users on Google Plus ( and mobile app).

And Nik Software wrote in a note on its website:

We are pleased to announce that Google has acquired Nik Software. For nearly 17 years, we’ve been guided by our motto, “photography first,” as we worked to build world-class digital image-editing tools. We’ve always aspired to share our passion for photography with everyone, and with Google’s support, we hope to be able to help many millions more people create awesome pictures.

We’re incredibly grateful for all of your support and hope you’ll join us on the next phase of our journey as part of Google.

Readers: Do you think this acquisition by Google was a response to Facebook’s purchase of Instagram?