Google Says Tablet Users Multitasking While Watching TV & Expect Interactive Ads
How are people using their tablets to multitask? What two activities are going on right on the tablet and nearby? Where are people using their tablets? These are the questions Google asked and claim to have answers for.
Consumers on tablet devices: having fun, shopping and engaging with ads
The big loser appears to be “attention paid to TV programs.” Google’s data (from unstated sources using unstated research techniques) shows that the six major activities measured are all done frequently while “watching TV”: Email, music listening, playing games, social networking, searching and checking weather.
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