Google Purchases Wildfire, A Facebook Marketing Software Provider
Google may struggle to keep up with Facebook in the social media world, but the search engine is working to change that. Google has purchased Wildfire Interactive, which helps businesses master Facebook, the marketing software provider announced on its blog Tuesday.
Google may struggle to keep up with Facebook in the social media world, but the search engine is working to change that. Google has purchased Wildfire Interactive, which helps businesses master Facebook, the marketing software provider announced on its blog Tuesday.
AllThingsD has a little more information regarding the sale, which it reports at about $250 million:
The logic here is straightforward: Google will integrate Wildfire into its growing display advertising “stack,” which is anchored by DoubleClick and Google’s AdX exchange.
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