Google Punts Questions About Mobile Ads, Touts Now, Driverless Cars
Wall Street analysts were predictably concerned about Google's falling cost-per-click as users shift to mobile devices after the company released its fourth-quarter earnings today, but executives insisted that good user experiences will bring the cost of mobile advertising up.
Wall Street analysts were predictably concerned about Google’s falling cost-per-click as users shift to mobile devices after the company released its fourth-quarter earnings today, but executives insisted that good user experiences will bring the cost of mobile advertising up.
Asked when mobile cost-per-click will equal that brought in by desktop Web advertising, CEO Larry Page hinted that he thought mobile advertising prices would eventually — hopefully soon — outpace desktop rates.
“I don’t think they’ll be equal.
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