Google's Answer to Facebook: Profile Search

This afternoon Google posted about a new feature which enables users to search for “me” to find their own Google profiles. Google recently upgraded their profile features but the company is now investing heavily in making profiles a more integrated part of search. Want to find somebody on the web? If they’ve set up their Google profile properly, they will show up in a box that displays profile results (as pictured below).

It’s a subtle change but one that could make a massive difference.