Google, NBC Universal End Ad Partnership Early
The advertising partnership between Google and NBC Universal came to an early end, with the two parties announcing that they had terminated it nearly one year prior to its original expiration date, AdAge.com reported.
The search-engine giant had been selling ad inventory on NBCU cable properties including Syfy, Oxygen, MSNBC, CNBC, Sleuth, and Chiller, enabling Google to expand beyond its core search-engine business and giving NBCU access to new advertisers, according to AdAge.com, which added that NBCU set a pricing floor and quality standards, and it maintained control over its inventory.
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