Google says, unsurprisingly, The best consumer experiences on mobile devices happen on websites that are designed for mobile. Google suggests using their own Google Sites mobile option as well as a pointer to a recorded Mobile Ads webinar (see the embedded video below). The most interesting information in the blog entry is that it looks like Adobe Flash has found another entity that doesn’t like it.
Last year, we began to limit ad serving on high-end mobile devices if they pointed to landing pages with Flash-heavy content. This was an initial step taken to improve the experience for mobile users
Google Mobile Ads