Google Introduces Bubble Zoom to Improve the Experience of Reading Digital Comics

The Bubble Zoom feature will zoom into speech bubbles in comic books as users tap.

At Comic-Con International 2016 in San Diego, Google announced Bubble Zoom, a new way for users to read digital comic books on their phones and tablets.

The Bubble Zoom feature will zoom into speech bubbles in comic books as users tap. The feature allows users to read comics one-handed, as speech bubbles are automatically identified and expanded for them to read.

This feature is powered by Google’s machine learning technology. It will be available in the latest version of the Google Play Books app on Android “as a technical preview with all Marvel and DC Entertainment collected volumes supported.”

In a blog post, Greg Hartrell, head of product for Google Play Books, commented:

Rolling out today, you can upgrade Play Books and provide feedback on supported comic volumes in the application, as this exclusive experience is only the first step.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in