Google In-App Billing: A Promising Start, But Several Potential Friction Points
After testing it out today, in-app payments on Android is a promising start. But it still has a long way to go.
Following several months of preparation and anticipation, Google pushed in-app billing out to consumers yesterday afternoon. It lets people pay for virtual goods or currency in an app after they’ve downloaded it, opening a new monetization route for Android developers who have relied mostly on advertising so far. If Google can get this right, it’s a big deal for Android developers who are genuinely attracted to the platform’s reach but still have reservations about how lucrative apps can be compared to those on iOS.
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