Google Dominates Retargeting Market [INFOGRAPHIC]

According to a recent infographic by SimilarTech, Google is by far the king of the retargeting ecosystem, eating up a whole 91.5 percent of market share.

shutterstock_204241390

Have you ever been checking out a product online, then go to Facebook or do a Google search … and see an ad for that same product? No, Mark Zuckerberg isn’t reading your Internet browsing history, that’s the magic of retargeting.

According to a recent infographic by SimilarTech, Google is by far the king of the retargeting ecosystem, eating up a whole 91.5 percent of market share.

Look below to learn more about who else utilizes retargeting.

similartech-infographic (1)Top image courtesy of Chukcha

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in