Google announced today marketers and advertisers can now track iOS app downloads driven by AdWords in-app display campaigns. The Mountain View, Calif.-headquartered corporation added similar tracking functionality for Android apps back in April.
Mobile app marketers can enable iOS app download tracking by creating a single code snippet in their AdWords account and then implementing it into their apps. With the code enabled, every time a user clicks on an in-app display ad that directs them to the iTunes App Store and chooses to download the apps, the download will register within the marketer’s AdWords dashboard. Note that downloads can only be tracked from in-app ads, not Google Search or Google Display network ads.
Mobile app developers can check out a webinar from Google titled “Understanding your App Users with Google Analytics” for more information.