American Idol Fans Don't Mind Steven Tyler -- SocialRadar Tracks Our Social Media Psychology
SocialRadar tries to predict consumer sentiment: could online sentiment monitoring replace polls and surveys?
Focus groups have suffered a few heart attacks in recent years and other traditional methods have fallen to the wayside in favor of analytics tools that are able to predict consumer sentiment on a much larger and consistent basis. There’s so much data and metrics but what is actually important? (Read here: 3 Metrics that Matter).
Companies now track how quickly and efficiently a message is resonating with a demographic and use that data to predict and manage consumer sentiment.
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