64 Percent Of The Top 50 U.S. Law Firms Have Facebook Pages, But …

Only 64 percent of the Am Law 50 -- the 50 largest law firms in the U.S., as identified by The American Lawyer -- had Facebook pages, far behind LinkedIn (100 percent), Google Plus (94 percent), and Twitter (90 percent), and a common finding in an analysis of their social network usage by Good2BSocial was a lack of compelling content and, by extension, poor engagement with users.

AmLaw50FirmsWithSocialMediaPagesOnly 64 percent of the Am Law 50 — the 50 largest law firms in the U.S., as identified by The American Lawyer — had Facebook pages, far behind LinkedIn (100 percent), Google Plus (94 percent), and Twitter (90 percent), and a common finding in an analysis of their social network usage by Good2BSocial was a lack of compelling content and, by extension, poor engagement with users.

Only two of the Am Law 50 publicly responded to comments on social networks, according to Good2BSocial, which found that smaller firms tended to be more adept at adopting social technologies.

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