The Good and Bad of Social Media Marketing [Infographic]

Like any medium social media marketing has it's strengths and weaknesses -- the key is incorporating social into the larger marketing strategy.

Despite the growth of social media marketing, CMOs still have some questions. Social has the potential to connect brands with consumers the world over, but only for those who understand how to use the medium. An infographic from marketing automation provider OutMarket shows us both the good and the bad of social marketing.

The five key strengths of social include:

  1. More than 80 percent of consumers seek out user reviews when making purchasing decisions.
  2. Social advertising and social engagement marketing budgets are expected to grow by over 69 percent.
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