Mobile experimentation continues in the legacy publishing industry. From the early days of the way too expensive per issue in iPad magazine apps to the current movement of paper subscribers getting electronic magazines and newspapers as part of the bundle, we’ve seen a number of attempts to draw iPad and desktop users to paid electronic publications. Conde Nast is going to a tried-and-true technique of giving away something small to interest people in their paid product. The app (for iPhone and iPad) is:
It provides information about New York City events, interesting places and restaurants. Interactive maps can help you find anything interesting that pops up out of the app. Here’s a list of the app’s features:
-Listings: Browse extensive listings by category (movies, art, night life, music, dance, readings), and see our recommendations.
-Filter listings by date and location (see what’s nearby).
-Restaurant reviews from the magazine’s Tables for Two column.
-Venue information: Interactive maps show you event and restaurant locations, and we tell you what else is going on there, with comprehensive listings for theatres and galleries.
-My New York: New Yorker writers point you toward some of their favorite New York places, from Susan Orlean on the Temple of Dendur to Sasha Frere-Jones on Secret Robot Project.
-Audio Tours: Calvin Trillin takes you to his favorite restaurants in and around Chinatown; our art critic, Peter Schjeldahl, escorts you around the Frick Collection; our architecture critic, Paul Goldberger, strolls the High Line with you.
-@TNYGOINGSON: Events updates and cultural news from the editors of Goings On About Town, via Twitter.
-On the Horizon: Early word of upcoming events you’ll want to plan for.
-My Favorites: Save event listings and recommendations to your own favorites file.
-Share listings and recommendations with your friends via e-mail, Facebook, Twitter, and Foursquare.
Via MacRumors: Conde Nast Launches Free ‘Goings On Around Town’ App