Smart Marketers 'Go Gaga' On Twitter To Increase Following
Communication researchers at the University of Missouri have been listening to plenty of Lady Gaga recently— but we’re not talking about her music here (well, maybe). It’s her Twitter presence they’re REALLY interested in, as well as the discourse she has with her fans on the platform. And guess what? You might not be a Goddess of Love, but you CAN likely increase your following by 'going Gaga' on Twitter.
Communication researchers at the University of Missouri have been listening to plenty of Lady Gaga recently— but we’re not talking about her music here (well, maybe). It’s her Twitter presence they’re REALLY interested in, as well as the discourse she has with her fans on the platform.
And guess what? You might not be a Goddess of Love, but you CAN likely increase your following by ‘going Gaga’ on Twitter.
The university’s recent study, entitled “Making monsters: Lady Gaga, fan identification and social media,” suggests Lady Gaga is using Twitter as more than just a promotional tool.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in