GM, Facebook Renew Advertising Relationship
A few days before Facebook's initial public offering last year, General Motors pulled its $10 million advertising campaign from the social network, unhappy that it didn't have the control over ads it sought. But now it appears that the two sides have reconciled their differences. Ad Age reported Tuesday that GM is back in the mix as a Facebook advertiser.
A few days before Facebook’s initial public offering last year, General Motors pulled its $10 million advertising campaign from the social network, unhappy that it didn’t have the control over ads it sought. But now it appears that the two sides have reconciled their differences. Ad Age reported Tuesday that GM is back in the mix as a Facebook advertiser.
GM, the country’s second-largest marketer, confirmed to Ad Age that it will start advertising on Facebook again.
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