Facebook Launches New Page Structure For Global Brands

Brands that have an international presence just got a major boost, courtesy of Facebook. The site announced Wednesday Global Pages for companies that want to reach out to consumers in other countries. Through this new layout, brands can establish one global identity.

Brands that have an international presence just got a major boost, courtesy of Facebook. The site announced the rollout Wednesday of global pages for companies that want to reach out to consumers in other countries. Through this new layout, brands can establish one global identity.

In one of the biggest developments for brands since timeline, companies can more easily communicate with customers all over the world. Global pages allows brands that have one page or multiple country-based pages to have a universal, yet localized, presence.

Users will be directed to the best version of a page based on their home country, letting them see localized cover photos, profile photos, applications, milestones, “about” information, and news feed stories.

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