Global Facebook Pages Need ‘Glocal’ Strategies

The rollout of global pages on Facebook will finally enable companies to run their global activities on the social network through one page, without having to rely on systems and solutions from third-party vendors such as Buddy Media, which have been supporting these functions for a few years.

The rollout of global pages on Facebook will finally enable companies to run their global activities on the social network through one page, without having to rely on systems and solutions from third-party vendors such as Buddy Media, which have been supporting these functions for a few years.

This new feature means new demands for cooperation among local community management teams in the different countries of global companies.

The launch and maintaining of a global page requires a new “glocal”-Facebook strategy.

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