California School District Paying To Monitor Students’ Public Posts On Facebook, Other Social Networks

Students in California’s Glendale Unified School District: Big Brother is watching. In this case, Big Brother is Hermosa Beach, Calif.-based Geo Listening, which is being paid $40,500 by the school district to monitor public posts on Facebook and other social networks by students.

Students in California’s Glendale Unified School District: Big Brother is watching. In this case, Big Brother is Hermosa Beach, Calif.-based Geo Listening, which is being paid $40,500 by the school district to monitor public posts on Facebook and other social networks by students.

CBS Los Angeles reported on the arrangement, with Superintendent Richard Sheehan saying that 13,000 students at eight Glendale middle and high schools were being monitored, and adding:

The whole purpose is student safety. Basically, it just monitors for keywords where if a student is considering harming themselves, harming someone else.

We do monitor on- and off-campus, but we do pay attention during school hours.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in