Gigya Helping TNT Viewers Share Through Facebook and MySpace
The TNT television network turned their coverage of sporting events social recently, inviting fans to log on through Facebook, MySpace and Twitter to watch recent NBA games and NASCAR races online. In order to give users the option to plug into all three services, TNT used the Gigya Socialize widget, which integrates all three services into a single stream.
Of the three services, the most users logged into Facebook. However, though fewer people were logging in through MySpace, they were sending the most messages, accounting for as much as 53% of chatter during the NBA games and 44% during the NASCAR race.
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