Gigya finds Facebook still controls social logins in Q4


By Sonja Hegman Andras Comment


Though other social networks are gaining steam in the social login realm, Gigya found that Facebook still holds 51 percent of all social logins, a slight majority over all other sites combined. While other social networks saw gains in consumer brands and travel, Facebook increased its stance as the leading social login in Europe.

Here’s a breakdown of Facebook’s rank:

  • For mobile devices, Facebook holds a whopping 63 percent of mobile logins, though it dropped 3 percent from Q3 of 2013;
  • Facebook still dominates eCommerce with 76 percent of social logins;
  • In Media and Publishing, Facebook held steady from Q3 with 45 percent of logins;
  • Facebook holds logins for Consumer Brands at 66 percent;
  • In Travel and Hospitality, Facebook gained 9 percent from Q3, taking 59 percent of social logins; and
  • Education became Facebook’s biggest vertical with 79 percent of social logins, a 7 percent increase from Q3.

In North America, Facebook still holds 47 percent of logins, holding from Q3. Around the world, Facebook continues become the preferred login:

  • In Europe, Facebook gained 5 percent, bringing it to 57 percent of logins;
  • In Central and South America, Facebook logins increased 4 percent to 79 percent;
  • In Africa/Middle East, Facebook increased 5 percent to 75 percent; and
  • In Asia/Pacific, Facebook gained 8 percent in the region bringing it to 82 percent.

Social Login Infographic_Q4_Gigya