Though other social networks are gaining steam in the social login realm, Gigya found that Facebook still holds 51 percent of all social logins, a slight majority over all other sites combined. While other social networks saw gains in consumer brands and travel, Facebook increased its stance as the leading social login in Europe.
Here’s a breakdown of Facebook’s rank:
- For mobile devices, Facebook holds a whopping 63 percent of mobile logins, though it dropped 3 percent from Q3 of 2013;
- Facebook still dominates eCommerce with 76 percent of social logins;
- In Media and Publishing, Facebook held steady from Q3 with 45 percent of logins;
- Facebook holds logins for Consumer Brands at 66 percent;
- In Travel and Hospitality, Facebook gained 9 percent from Q3, taking 59 percent of social logins; and
- Education became Facebook’s biggest vertical with 79 percent of social logins, a 7 percent increase from Q3.
In North America, Facebook still holds 47 percent of logins, holding from Q3. Around the world, Facebook continues become the preferred login:
- In Europe, Facebook gained 5 percent, bringing it to 57 percent of logins;
- In Central and South America, Facebook logins increased 4 percent to 79 percent;
- In Africa/Middle East, Facebook increased 5 percent to 75 percent; and
- In Asia/Pacific, Facebook gained 8 percent in the region bringing it to 82 percent.