Gigya Certifies Privacy Practices on Websites Using Social Logins

Gigya introduced a SocialPrivacy Certification program that, like the organic food program, relies on audits of business practices and rewards good actors with a certification they can display.

Gigya introduced a SocialPrivacy Certification program that, like the organic food program, relies on audits of business practices and rewards good actors with a certification they can display.

The certification is intended for Web services that use social login services such as Facebook connect. Martha Stewart Living Omnimedia, LUSH Cosmetics and Canada’s Globe and Mail are already displaying the certificate.

The certificate is displayed as users log in with their social networking accounts. To be able to display the certificate, companies cannot sell users’ social data or use it for email marketing campaigns without specific user permission.

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