Facebook to Pull Plug on Gifts Aug. 12
As Facebook prepares to potentially say hello to a buy button, the social network is bidding farewell to its Gifts feature, announcing that it will pull the plug on Gifts Aug. 12.
As Facebook prepares to potentially say hello to a buy button, the social network is bidding farewell to its Gifts feature, announcing that it will pull the plug on Gifts Aug. 12.
Facebook Spokeswoman Tera Randall said in a statement:
We’ll be using everything we learned from Gifts to explore new ways to help businesses and developers drive sales on the Web, on mobile and directly on Facebook.
Facebook told Re/code the move is part of a shift of its focus toward helping developers and businesses use the social network as a tool to boost their sales and away from serving as an online store.
According
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