Facebook Launches Getting Started Series For SMBs

Facebook continued its emphasis on small and midsized businesses with its launch of the Getting Started series, a series of posts aimed at SMBs that are new to Facebook. The first installment explained the basics behind Facebook advertising and ad targeting.

HowFacebookAdsWork650Facebook continued its emphasis on small and midsized businesses with its launch of the Getting Started series, a series of posts aimed at SMBs that are new to Facebook. The first installment explained the basics behind Facebook advertising and ad targeting.

The social network offered the following basic tutorial on ad targeting:

As an advertiser on Facebook, you can choose the audiences you want for your ads. We offer tools that help you reach people based on traits and categories like:

  • Where they live
  • Demographics — like age, gender and more
  • Interests — like shopping, gadgets and more
  • Behaviors — like shopper profiles and offline interests

When people are on Facebook, they may see your ad in News Feed — the personal stream of updates from their friends, family, and things they care about.

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