Getting A Return On Investment In Facebook Like-Gates

Think through the value equation before implementing any kind of like gate, says North Social's Managing Partner Alex Bernstein.

Nearly every business on earth is doing whatever they can to grow their fan count. From big brands tagging the end of their TV commercials, to local merchants plastering their windows, doors, and table tents with “Follow us on Facebook” stickers, we’re starting to see that little “F” icon in places we never imagined it would go.

With brands so excited to grow their fan count, we’ve seen the emergence of applications that help achieve this goal.

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