GetGlue Revamps Mobile Site for Feature Phones

By David Cohen Comment

GetGlue hasn’t forgotten about its users with “feature phones” — in other words, devices that are not part of the iPhone, Android, or BlackBerry platforms.

The entertainment-based social network launched a new mobile site,, which incorporates features from its apps including: the ability to check in to TV shows, movies, music, games, and books; sharing via Facebook and Twitter; monitoring friends’ activities; earning leader board points and stickers; rating shows, movies, music, and books; and access to suggestions, new releases, and old favorites.

More details from a post on the GetGlue Blog:

Our goal for this launch is to enable more people to have a better check-in experience, regardless of what type of phone they are using. We want checking in to feel fun and exciting — and it is! We decided to invest in a robust and fun mobile site based on the fact that about 10 percent of the current check-ins data comes from the existing mobile site.

The new and improved mobile site is built to be like the app, and the screen flows like you are using your iPhone instead of a mobile site. We have also invested in tailoring the experience to different platforms. Using the technique of progressive enhancement, modern browsers will be able to take advantage of HTML5 features that allow rich interaction within the mobile site. The jQuery-PJAX library allows for partial-page reloading, which translates to quick response times for the user. For less powerful phones, the mobile site degrades gracefully and is still feature-complete.