Get Social or Perish, Says Hearst-Columbia Changing Media Landscape Panel
This year, editor in chief of Black Enterprise, Derek Dingle, started Tweeting. It wasn’t during a press conference. It was during a boxing match. He was watching Bernard Hopkins, who was about to become the oldest heavyweight champion ever, cheering him on through the social network.
Readers joined his playful oldies-take-on-young-bloods banter. “Yeah,” one of his followers responded. “We’re going to show those young guys.”
“I was getting an immediate response from readers,” says Dingle, “developing connections with individuals, and a network.”
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