So You Want To Get Retweeted? Sharpen Your Pencil

Some basic steps:

  1. Find unique and interesting content. If you’re amongst the first to break a story, it’s going to be noticed (and picked up) by others. Constantly track and scan the social bookmarking sites and major news feeds. Configure iGoogle so this is something you can do in less than a minute.
  2. Craft the tweet with care. Sell the story. Your prose should be as good as you can possibly make it. More often than not the existing headline will be sufficient to explain the content, but that doesn’t mean you can’t (or shouldn’t) put a little spin on it.
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