Want More Clicks On Twitter? Say Please And Use Via Instead Of RT (But Don’t Mention The ‘M’ Word)
In July 2006, when Twitter first opened its doors to an unsuspecting public, two metrics have been permanently on the top of everyone’s ‘must do better’ list – your followers total, and the number of click-throughs you get from the links you share in your tweets.
Like most communities, Twitter comes with its own set of norms and expectations, and the language and style that you use in your tweets can have a direct impact on how those messages are received by your followers, which can lead to more – or, indeed, less – click-throughs, depending on what you have said and how you have said it.
Hubspot’s Dan Zarrella analysed 200,000 link-containing tweets to see which words, phrases and characters correlated with a higher or lower click-through rate (CTR).
Up first, the hashtag.
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