How to Get Customers to Opt-In to Push Notifications

Push notifications are core to the mobile app experience. Most mobile users have their phone on them at all times, and the ability to get their attention in a meaningful way can make or break your app, especially on iOS-powered devices. A report from Kahuna, a mobile engagement analytics startup, explains why consumers turn off push notifications so often, and how to combat opt-out.

According to their data, only 39 percent of social media app users sign up for push notifications in some categories.