Moving Viral Video Inspires Us To Get Closer…To Everyone

Pro Infirmis, a Swiss organization that helps people with disabilities, conducted an experiment. They dressed up a disabled man, Fabian, in a cuddly bear costume and dropped him in the middle of a city square to give out hugs. This week the video is going viral, inspiring people everywhere to get closer.

Pro Infirmis, a Swiss organization that helps people with disabilities, conducted an experiment.  They dressed up a disabled man, Fabian, in a cuddly bear costume and dropped him in the middle of a city square to give out hugs.  People jumped at the chance to hug this adorable giant bear, but would they have jumped at the chance to hug Fabian if he had not been in his disguise?  Probably not.  Pro Infirmis wants this to change.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in