More Women Than Men Are Using Social Media To Follow The World Cup (In Germany) [STUDY]

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By Shea Bennett Comment

More Women Than Men Are Using Social Media To Follow The World Cup (In Germany) [STUDY]

Brazil 2014 is, without a doubt, the first truly social world cup, with study after study underlining the massive reaction to the tournament on platforms such as Twitter and Facebook.

Historically, football has received its most passionate following from men, but in Germany it’s women who are reaching for social media to following news and matches from the World Cup, according to new data from Tomorrow Focus Media.

Almost four in 10 women are using social media to keep up to date with World Cup events throughout Germany, compared to about three in 10 men. Social media finished fourth overall as a source of digital World Cup news in the poll, behind sports news sites, sports magazine sites and the official FIFA World Cup page.

More Women Than Men Are Using Social Media To Follow The World Cup (In Germany) [STUDY]

(Source: eMarketer. Top image via FIFA.)