Generation Y Likes Facebook More Than Television
Four out of every five affluent Generation Y adults logs on to Facebook daily, and many of them go to the site to engage with brands, according to L2 Think Tank.
If you have deja vu seeing statistics like these, join the club: Some 81 percent of affluent Generation Y adults logs on to Facebook daily.
That comes from an L2 Think Tank report released today about how this demographic consumes media.
This group appears to pay more attention to Facebook than any other type of media. Those who log on to the site every day amounted to nearly double those who on watch television on a daily basis.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in