Did you know that about one in four internet users spend most of their time online using social networks and reading blogs?
That’s a huge opportunity for a business marketer, and they’re starting to take notice.
83 percent of marketers invest in social media to increase brand exposure, and about two-thirds (63 percent) of companies using social media saw an increase in marketing effectiveness.
24 percent of firms active on social media saw an increase in revenue, and 45 percent say that social media reduced overall marketing costs.
But how do you use it to generate leads? Check the infographic below for all the details, which comes courtesy of Quick Sprout.
(Source: Quick Sprout.)