GE, Facebook Gear Up For Olympics With Launch Of HealthyShare App
GE is tapping the 2012 Summer Olympic Games in London for inspiration with Tuesday’s release of new Facebook application HealthyShare, using current and retired Olympians including Kevin Durant (basketball), Alex Morgan (soccer), Michael Johnson (track, retired), and Summer Sanders (swimming, retired) to motivate users to reach their health goals.
GE is tapping the 2012 Summer Olympic Games in London for inspiration with Tuesday’s release of new Facebook application HealthyShare, using current and retired Olympians including Kevin Durant (basketball), Alex Morgan (soccer), Michael Johnson (track, retired), and Summer Sanders (swimming, retired) to motivate users to reach their health goals.
The app was created as the result of “a real partnership between GE and Facebook,” according to GE Global Executive Director of Digital, Advertising, and Design Linda Boff, and Kevin Knight, who works on creative strategy for the social network, joked, “I’ve become well acquainted with GE’s offices.”
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