Gap's New Facebook Page Core to its Fall "Born to fit" Campaign
Major clothing brand Gap has just launched a revamped Facebook Page focused on its 1969 Jeans collection as part of its notably mostly-online “Born to fit” fall campaign, with several custom applications to give fans a comprehensive and interactive look at the new line.
This fall, Gap is largely foregoing TV commercials, instead betting on a multi-faceted digital strategy that includes its Facebook Page, an iPhone app called StyleMixer, video clips, an online fashion show, and hundreds of in-store concerts.
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