Gannett Proves that Social Media is Good for Business

Gannett announced its acquisition of white label social networking provider Ripple6 last week, continuing the shift of new media being further integrated into old media traditions. Having created solutions for business and enterprises to layer in social media and networking capabilities for internal or consumer-facing solutions, Ripple6 has the technology that Gannett is interested in specifically for market research and marketing purposes.

There have been years of effort poured into finding ways in which to use online outlets for business purposes, from blogs to forums, and with the acquisition of Ripple6, Gannett is indicating whre its interests lie from the enterprise perspective.