Gaming Social Networks for Revenge and Publicity

This plan is equal parts genius and slime. Daily Dot’s Twitter account could be suspended for the appearance of fake follows and since there’s only one way to combat spam -- one account at a time -- it will be hard for the account to recover. It’s not a hack, and it’s not just a publicity plot either; it’s weaponized spam, a social media DDoS.

7159866493_d7c5fa078e_z

The word hacking has become so prevalent in reporting that almost everything is hacking, from a DDoS attack to a friend prank-posting to your Facebook when you leave your computer unlocked. But hacking doesn’t have to mean breaking into someone’s account, or shutting down a website, as SwenzyMarketing demonstrated in an attack against The Daily Dot’s Twitter account. You only need to overrun them.

For a while now SwenzyMarketing, formerly SocialVEVO, has been held up as an example of shady social media practices.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in