GameStop Steps Up Digital Retail Effort on Facebook With New Page Storefront
Video game retailer GameStop announced a partnership with social commerce service Adgregate Markets to provide a digital storefront for GameStop on Facebook on the company’s Page.
For the last three years, GameStop has been aggressively pursuing the digital commerce space by offering in-store downloads of game content as part of special promotions, buying browser game network Kongregate, and by selling downloadable content packs previously only available through console networks Xbox Live and PlayStation Network. The company also introduced a customer loyalty program that drives customers toward browser games on Kongregate.
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