In just 30 hours, the owners of the casual games platform PlayJam have successfully raised more than $100,000 on Kickstarter for the production of GameStick, a portable TV games console that’s about the size of a USB flash drive.
Kickstarter’s crowdfunding model does not support projects that do not meet their funding goals. Gamestick has already proven its worth by exceeding its goal, raising $143,238 from 1,460 backers to date. The campaign began in early January and will run until February 1.
Although backers of Kickstarter projects do not earn a stake in the future success of the projects, the creators do offer rewards for their donations. PlayJam found that the “Early Bird’ pledge tier, which gave backers a console and a controller for the discounted price of $69, sold out in a few hours, forcing others into the next tier of $79. The average donation was $98, the company said.
The product is expected to ship in April.
“The response from the Kickstarter community has been truly overwhelming. We are confident in our product and what we hope it will mean for gaming but we were taken aback at how quickly the message was adopted,” said PlayJam CMO Anthony Johnson in a statement.”There is no better feeling than having hundreds if not thousands of people endorse your idea.”
The developer community has also shown an interest in the console. The company reports more than 300 registrations on the www.gamestick.tv website since the campaign began.
Developers can also pledge $500 on Kickstarter in exchange for early access to the SDK and 30 days premium positioning within the games store. PlayJam encourages users to hack the device and has said it will provide support for XBMC & DNLA through an optional firmware update in September.
“There have been many comments that GameStick would make a great media hub,” said Johnson via email. “Although this functionality will not be supported through the UI at launch, users with a knowledge of hacking will be able to achieve this.”