REPORT: Facebook Testing Game Suggestion Ads In Mobile Notifications Feeds
Facebook is testing a new ad unit that places game suggestions directly into the notifications feeds of mobile users, AllThingsD reported, saying that it was first spotted by Twitter Founding Engineer Britt Selvitelle.
Facebook is testing a new ad unit that places game suggestions directly into the notifications feeds of mobile users, AllThingsD reported, saying that it was first spotted by Twitter Founding Engineer Britt Selvitelle.
A Facebook spokesperson confirmed the test of the new ad unit to AllThingsD, saying:
We’re always testing new channels to promote games. This is part of a small mobile distribution test we’re running for game developers.
According to AllThingsD, the ads are based on users’ gaming habits, in an attempt to ensure their relevance.
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