Logically, we know that social media is playing a more integral role in consumer TV-watching than ever before.
Realistically, it’s almost impossible to comprehend the raw numbers. Can it really be true that 40% of American smartphone and tablet users log onto a social network when tuning into the tube?
Apparently so – and HBO’s cult hit Game Of Thrones is a great case study for just how crucial a role social media plays in modern TV.
SocialBakers examined the social media buzz garnered by Game Of Thrones in its third season. Check out the results:
Do you watch Game Of Thrones? Did you contribute to any of the numbers above?
(Infographic via SocialBakers)