Simple Game Dynamics Drive Online Commerce

Guest bloggers Tim Putnam of Moontoast and Debi Kleiman of MITX explore how online behavior has shifted over the last several years. People are spending less time browsing and more time consuming information from within social and publishing networks. Yet brands, by and large, continue to try to pull people from within these experiences to their websites in hopes of converting a sale. Putnam and Kleiman encourage brands to move from this "pull" mentality to a "push" mentality in which they take offers into the social stream to meet consumers where they are spending the majority of their time online.

This guest post is jointly presented by Tim Putnam, VP of client services at Moontoast and Debi Kleiman, president of Massachusetts Innovation & Technology Exchange (MITX) and head honcho for FutureM. Join their conversations on Twitter on @Moontoast and @drkleiman.

Online behavior has shifted over the last several years. People are spending less time browsing and more time consuming information from within social and publishing networks. Yet brands, by and large, continue to try to pull people from within these experiences to their websites in hopes of converting a sale.

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