Gallup: Most Consumers Not Influenced by Social Media
While 72% of adult consumers spend a considerable amount of time on social media channels, social media is not a game-changer.
The days of the coveted Likes and follows are over. According to a recent Gallup Poll, organizations are adjusting their social strategies around social chatter, not raw numbers, with a focus on quality over quantity.
Of the nearly 20,000 consumers polled, 62 percent said that social media had no influence on their purchasing behavior: “Company-sponsored Facebook pages and Twitter feeds have almost no persuasive power.”
The vast majority of consumers (94%) who use Facebook, Twitter, and other social networking channels do so to connect with family and friends.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in